Marketing, advertising and branding director
Sigal holds a Bachelor’s degree in Economics and a Master’s degree from the Business Administration Department of Ben-Gurion University of the Negev. She worked for the leading advertising companies in the Israeli market, with experience in media management, advertising, marketing and branding.
Among her roles in the advertising agencies, she managed Proctor & Gamble’s media unit (AOR) at the Bauman Bar Rivnay Media Company (Saatchi & Saatchi). In addition, she managed the media unit of the Coca Cola company at all of its brands in Carat Media 1.
In the past decade she has worked as an independent consultant to businesses.